This article addresses the shift that technology has induced on the pop music world. Fans care more about a selfie with the artist than a tangible autograph. Now, in order to make money, a band must do more than just convince their fan base to buy songs and tickets. They must go further and more importantly convince them to go online and watch their music videos on Youtube. It finishes up noting that in order to keep up with these unique demands artists are now getting help from Digital Agencies.
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The great pop power shift: how online armies replaced fan clubs | Music | The Guardian