fbpx Skip to main content
News

The great pop power shift: how online armies replaced fan clubs | Music | The Guardian

By September 5, 2014No Comments

This article addresses the shift that technology has induced on the pop music world. Fans care more about a selfie with the artist than a tangible autograph. Now, in order to make money, a band must do more than just convince their fan base to buy songs and tickets. They must go further and more importantly convince them to go online and watch their music videos on Youtube. It finishes up noting that in order to keep up with these unique demands artists are now getting help from Digital Agencies.

Read the full article here:
The great pop power shift: how online armies replaced fan clubs | Music | The Guardian

MikeSorensen

Author MikeSorensen

I am a structural engineer as well as a master furniture maker. I design cabinets for low frequency, activated carbon absorbers. Connect with me on Google+

More posts by MikeSorensen

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.