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The 3 Pilars Of A Successful Brand

MikeSorensen August 28, 2012 No Comments
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There are three key components to a successful brand. The first is familiarity, which means the brand has to be well known by the public. The next is likeability, which means that followers of a brand need to have something to like regarding the brand. The third component is similarity, which in a sense is having a brand have similar characteristics to its followers, so the followers have something to relate to, in a sense.

A worthy 5 minute read:
The 3 Pilars Of A Successful Brand

MikeSorensen

I am a structural engineer as well as a master furniture maker. I design cabinets for low frequency, activated carbon absorbers. Connect with me on Google+

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